Adwords For Beginners - The Ultimate Guide
If you are an entrepreneur looking to get your business started online or a professional wanting to shift base to digital marketing or marketer/advertiser wanting to improve the performance of the digital marketing campaigns, Google AdWords is your go-to platform. If you are tempted to ignore paid ads and just create great content to capture leads, let us tell you one thing, without paid search traffic, your content will get lost online. A good mix of both organic and paid search works just fine for digital marketing.
Did you know that out of the most vital performance indicators used by marketers, AdWords generates the highest ROI? Here’s a statistic to help you comprehend things better.
Hungry for some more trivia? Did you know that 97% of Google’s total revenues come from advertising and businesses make an average of $2 in revenue for every $1 they spend on AdWords. Worth thinking about the value of Adwords, isn’t it?
Reports - Google Economic Impact Report, Google Investor Relations resp.
So, let’s get started to help you come on-board the massive digital marketing field and master Google adwords.
So, what is Adwords?
In over the last 5 decades, Google Adwords has been hailed as one of the greatest innovations in the advertising world for businesses looking to advertise on Google and its network. It is highly focused on keywords and you pay only when someone clicks your ad, as a result is exceedingly budget centric too.
But, why is the Google ad network known as the baap of online advertising?
Just to give you a perspective, on an average, each second, Google processes over 40,000 search queries that translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Get the flow?
Interestingly enough, the Google ad network online marketing works for almost all products and services – be it a local pet store, bakery or a software company selling managed services.
Now, that we have given you context as to what Google Adwords is and how important the network is, let’s get you started with how to run a successful Adwords campaign:
Ask these questions before you take the plunge:
a.Who’s my target audience?
Do we need to mention that if you are running a highly targeted ad campaign, you need to know who you are targeting?
“Make sure your ads attract the attention of your audience, raise their interest, convince them to desire your product, lead them toward taking action and provide satisfaction” says Alexa Talpau, director of Online Marketing at Webs9, an Internet marketing company.
b.What am I offering? What are my customers looking for?
You have to solve a problem! That’s why anyone will in the first place search for your product/service!
c.What do I want out of my campaign?
“You should know what specific call to action you are trying to get your target market to perform. Completing a lead form? Making an online purchase? Increased website footfall? Call you? Make sure you've identified your goal and know how you'll measure the results." says Michael Ortner, CEO, Capterra.
d.What is my budget?
Just to give you a heads up, Google Adwords are priced on a per day basis and you after all need your ads to give your business profits, don’t you? Planning a budget is therefore decidedly crucial.
Like you can see, Google Adwords is a vast subject and cannot be enveloped in a single blog article. We’ll tell you how we have made mastering Google Adwords hassle free. Manipal ProLearn has joined forces with Google India and introduced Digital Marketing Professional Programs to help you get hands on experience.
Well, now getting back to where we had left. Once, you have answered the above mentioned questions, here are a few tips and tricks to get you started.
Identify the right keywords
Use a keyword research tool to find…
- niche keywords relevant to your business
- what words your customers are looking for
- how competitive the keywords are
Optimize ad text
A good ad text will have…
- Features of what you are selling
- Benefits you are offering
- Call to action
Have an impressive landing page
- Make sure your landing page…
- Is directly relevant to your ad text and keyword. Copy should be engaging
- Has powerful headlines, is neat and has quality images
- Provides useful information and features unique to your product
- Has contact details and your customers don’t have to hunt for information
- Has a clear call to action
Run A/B tests for keywords
- Decide what you are testing keywords for - sign up for a newsletter, buy, raise awareness etc.
- Make sure you keep track of your results -the number of clicks you have got and whether they’ve led to any conversion.
- Test only one element at a time. Keep testing them over a period of time to get best results.
- Once you have the data in hand, contemplate over it and see how can implement them in your overall strategy.
- Ensure the tests run long enough to give you enough data and proper results.
Remarket your database
Google remarketing allows you to reach people who have already visited your site and connect with an audience that's already interested in your products/services.
You probably also want to find new visitors for your site, and what better way to do this than by finding people who are similar to your existing site visitors.
Manage budgets and bids
To run your ads on Google, you'll need to decide on the right budget and bidding options. Your budget establishes a charging limit for your campaign. Thus, it should be an amount you'd be comfortable spending per day. Your maximum cost-per-click is the most you're willing to pay for a click on your ad. By managing your bids, you may influence the amount of traffic your ads receive, as well as your ROI.
Well, there may be certain terms that you may find difficult to comprehend in the above article. We do not blame you. Like we’ve already mentioned, this is a vast subject but once you master the skills, you can monitor your marketing spend, expand your reach multifold, get ahead in your career by implementing the skills and a lot more. This is the precise reason why Manipal ProLearn in association with Google India is providing practical courses for people on the lookout for Digital Marketing professional programs.