9 Ways AI is Going to Disrupt Marketing by 2020
By Kamal Jacob
Artificial Intelligence has almost become the buzzword to kickstart all talks about technology and the future. Based on the same situation, it’s not wrong to assume that AI would have a noticeable impact on marketing, at least by 2020. Don’t worry, Artificial Intelligence is not going to take over the Marketing Manager and Digital Marketing career positions that you have, but it would definitely disrupt the entire domain of marketing.
So, if you are interested in marketing, it’s imperative that you know about these upcoming changes. And, perhaps, you may want to focus on something a bit more specific, you know. For instance, if you are in the world of digital advertising, you’d want to embrace the rise of AI-powered advertising networks. Or, perhaps, you’d want to have expertise in dealing with AI-powered chatbots.
In this article, however, we will be exploring some 9 ways AI is going to disrupt marketing by 2020. You may want to keep your fingers crossed if you are a digital marketer who doesn’t want to be left out.
#1 AI-powered Modern Digital Advertising
Modern Digital Advertising is currently the best way to reach the targeted audience without spending a fortune on the campaigns. With the impact of AI, these ads will become more effective in persuasion, leading to conversion-based marketing. As of now, digital advertising based on data collected from users is not up to the mark. In the basic example, you would have seen product recommendations that you do not clearly like. That is going to change when AI steps in.
AI-powered data analytics bots would have the ability to bring product suggestions that are quite effective. In addition to this, advertisers will have more control over how a campaign runs on the networks. Because AI has the ability to make decisions based on provided data, the whole marketing campaign would require a minimal set of (rudimentary) intervention from the marketer. However, a proper understanding of this technology is essential if you want to succeed.
#2 Better Data Analytics
Data Analytics is another area where we would see the disruption by AI. As you may have guessed, Data Analytics is not just related to marketing, but marketing cannot exist if we don’t have data to analyze. AI, combined with Machine Learning, can be the first to step in here. Just like we said in the case of digital advertising, AI can help the marketer in dealing with rudimentary tasks as well as tasks that require a lot more smartness.
For instance, by analyzing the click and conversion data from an email marketing campaign, an AI can tell you the best time to send your next newsletter. Similarly, for Social Media Marketing, you can get to know about customer preferences as well as the specific details to focus on. In short, your digital marketing campaigns could convert more when you have the right data analytics insight from AI. The best part is that AI can display all these insights in easy-to-comprehend forms.
#3 Personalized User Experience
User Experience Development is indeed one of the most sought-out practices in order to make a product experience seamless for users. Also, UX design plays a crucial role in digital marketing due to various reasons. Here too, we can see the potential impact of AI. To make the basic ideas clear here, any User Experience — be it an app or website — must have a personal approach. Thanks to the intelligent algorithms that AI can create on its own, such discretion is possible and you can offer a better experience for each user, based on data.
Google’s research constantly marks the importance of personalized user experience solutions which can boost conversion rates like never before. When enabled, the AI will pick the best-suited design and elements from the inventory and present them in front of the customer. This is also a great way to build a personal connection between you and the user, ultimately leading to better results. And, all these could not be possible without the power of AI.
#4 AI-powered Customer Relations
Customer Relations is indeed the strongest pillar when it comes to marketing. This helps in maintaining quality and gathering information, but employing people for this job is quite expensive and not-so-effective. AI would potentially disrupt this area as well, and the biggest example would be AI-powered chatbots. These bots are super-useful when it comes to offering assistance to customers, and at the same time collecting important information.
Of course, using AI instead of humans comes with a lot of advantages. For instance, the customer always has access to a digital assistant that can answer their queries. It also means AI can offer tailor-made replies depending on what the customer has asked. Probably most importantly, a single advanced AI chatbot can answer thousands of queries from hundreds of customers at the same, collecting all their data. So, from all perspectives, it’s a better option for most people.
#5 The Voice Domination
Voice Search and Digital Assistants are two of AI sub-areas to have a bigger impact on marketing. We are already living in a world that uses voice to search more than they search via typing. This is powered by an AI that is incredibly good at learning and evolving and the same would disrupt how we search for stuff. As it happens, the changes in the Search Engine Marketing sector are inevitable. Optimizing your campaigns for voice is the first step.
The idea would be to become readily accessible when someone asks Google Digital Assistant or Siri for something important. This optimization should happen in the various sectors of your Digital Marketing, including but not limited to PPC, SEM as well as the traditional SEO campaigns that you are conducting. Just so you know, AI is also making Search Engines more powerful and intelligent, that they know which content is really worthy and which one is a gimmick. Here are some more insights on voice Strategy by Google.
#6 Easier, Excellent Designs
There was a time when you had just two choices for a great marketing image: hire a professional or make yourself an expert in Photoshop, Illustrator, and whatnot. The web was overkill since you had to master HTML, CSS and some other languages to create your own ways. Thanks to the power of AI again, this is changing. There are now a number of services that let you create wonderful webpages and optimized business profiles for better conversion.
Canva entirely changed how marketers and professionals used designing by making it simpler. But there’s more to AI-powered design tools. Find out more on how AI will disrupt designing here. These services are quite easy to use and you can drag and drop elements. What this means for marketing is that the overall efforts would become minimal. You will be able to spend less time and monetary efforts on the website design but rather focus more on the content and how your service is delivered. Of course, this is another advantage that is reserved to the digital services and not much for the businesses you come across offline.
#7 Intelligent Search Algorithms
As it turns out, Search Engines and SERPs have become the forefront of conversion-oriented marketing. Considering this point, it’s big news that Search Engines are gearing up with brand-new search algorithms, powered by AI. Google, the big gun, has already said that it’s using natural language processing and some other snippets to rank content on SERPs. However, the real deal goes beyond what is to the naked eye.
Here’s a recent study by Sparktoro which details some infuriating realities of search’s future. But if there is one thing to AI-powered algorithms, it’s the constant evolution. AI is learning every minute. For instance, if a customer does not stay in the first-result webpage, it would understand the lack of usability there. The next set of decision by the AI would be based on this understanding. Long story short, this is expected to change how quality content is delivered to the commons and digital marketing community has to brace for impact here.
#8 The AI-Blockchain Hybrid
The combination of Artificial Intelligence and Blockchain Technology is one of the most discussed things in the world of marketing. It’s no doubt that blockchain will find its way to even the smaller businesses in some time. To anchor that, big firms like Google and Facebook are reportedly working on some great things. When such a to-the-common change happens, that would mean a lot of things to businesses in every place.
While AI makes sure that the customer has access to better recommendations and tailor-made content, Blockchain would address the biggest issue ever — privacy. It means digital marketing would find a way to flourish without putting user privacy and security at stake. Now, this is one of the most impressive things about how the new tech can better our lives. This hybrid, however, will need some more time to establish itself completely.
#9 AI for Content Creation
Did you know that Artificial Intelligence is capable of generating content? Well, it can’t still create a great piece of fiction or a greater verse, but AI just rocks when it comes to reports and non-creative content. By 2020, it is clear that the AI will also be capable of providing the best set of services for the same. Don’t worry, content writers would still need the job, but mundane tasks can be avoided from a checklist nowadays.
Content Creation abilities by AI would also help in better data analytics. Instead of looking at raw data and numbers, you can now have detailed reports that are made by the AI tech. This is a cool feature when we consider the potential uses shown in the future. And, yes, there may be a day when you can actually ask an AI to create a mesmerizing poem, but for now, content writers can still hold onto their jobs.
As you can see, the impact of AI on Marketing is really pervasive. There is no way you can proceed with your Digital Marketing campaigns unless you understand the basic concepts of Artificial Intelligence. Also, this may be the right time to brush up your Marketing skills to fulfill the new demands.
So, that’s how we wrap up and we hope you got something good from here. If you’re looking forward to enhancing your Digital Marketing skills as we said, don’t miss an opportunity to check out our Digital Marketing courses.