7 ways to Make YouTube Your Social Media Marketing Tool
By Saheli Roy Chowdhuri
Video marketing is no longer a simple extra, but rather, a must-have in a world where the attention span of people is less than that of a goldfish. If you already have a YouTube channel for video marketing, then that’s good but not good enough. To create buzz around your YouTube channel, you need to up the ante of your digital marketing skills and consider it as a powerful social media marketing tool. If you are not a digital marketer, then no need to fret. There are several online digital marketing courses that you can pursue. Once completed, follow these top seven ways to make YouTube your social media marketing tool.
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Post content regularly
Like any other social media channel, it is important to post interesting videos regularly. This is essential a digital marketing rule and helps in establishing you as a thought leader in your domain. Posting interesting videos on YouTube also ensures that the visitor is engaged and subscribes to your channel for more updates.
Connect with people
Leverage the people in your field to spread the word about your video. Send friend requests like you do on Facebook and grow your network. This will help you market your video and spread the word quickly! There are several free online digital marketing courses that can teach you how to grow your network in no time!
Respond to Comments
When you post videos, people are likely to comment in the comments section below. And these comments will necessarily not always be good. Therefore, to drive conversations, it is imperative to manage the good, the bad, and the ugly. While the comments section is the best way to engage fans and drive conversations, you need to make them feel respected by replying to their comments.
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Another advantage of the comments section is that through this you get feedback on your videos. You can ask your followers for suggestions or improvement areas. If they like your videos, ask them to share or comment on it. The more shares/comments you get, the bigger your follower base will be.
If your YouTube channel has a huge list of followers, then devise a digital marketing strategy that can also be a revenue generator. With more and more people turning towards video content, advertisers are looking for platforms with good viewership to run their ads. Make sure you market your channel well to increase your fan base.
Add video thumbnails
Having a thumbnail on your video is like having a cover of a book. An appealing thumbnail can motivate viewers to click and view the video. It is also the static thing that is shared and displayed in searches, social media channels, and websites. According to reports, an attractive thumbnail can boost engagement by as much as 154%. While creating a thumbnail, ensure that it:
Clearly conveys the matter in the video
Is unique and branded
Is optimized for mobile
Cross-promote Youtube videos
Another effective digital marketing strategy is to cross-promote your video on social media networks such as Twitter, Instagram, and Facebook. With billions of users using these social media channels daily, cross leveraging it can increase your viewership and attract new followers.
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To use YouTube as a social media marketing tool takes time and effort for it to be successful. It takes a lot of hits and misses to get it right, especially if you have just started. However, if you use the above strategies and remain consistent, you will be able to grow a more successful and loyal following.