6 Things to Take Care of While Building an SEO-friendly Website
By Afia Ahmad
Building a website that pleases the eye, may do little to achieve the desired ranking and search traffic. As the popular saying goes, ‘It is what’s inside that counts.’ Optimizing your website for search engines is one of the key factors to be considered while building it. An SEO-friendly website can help you garner a higher search result rank and gain the expected results. Though it is possible to make changes on a website after it has been created, it is always better to get the right start.
Search Engine Optimization (SEO) is a vital part of your company’s online presence. Optimal SEO can take you places in terms of acquiring search traffic. One of the most important things to remember is that web pages don’t always look the same to both, users and search engines. Even with the most advanced algorithms and updates, search engines are limited as to how much they can crawl and interpret.
Here are few other things to be mindful of while building an SEO-friendly website:
1. URL is the key:
URLs play a key role when it comes to SEO. They are displayed on the search results, which impact the click-through rates and search traffic for the website. So it is necessary to construct URLs in a simple and comprehensible manner.
Keep in mind the kind of users you wish to attract and create a URL they can easily remember. It is also necessary to keep your URL short and to use hyphens to separate words. The URL must contain select keywords that your website is targeting; but this does not mean that the URL must contain only keywords.
It is necessary to create a user-friendly URL, which also puts forward the purpose of the website, so the search engine can easily index it.
2. Keyword optimization in your content:
Keywords and their appropriate usage communicate your website’s purpose and intent to the search engines. More often than not, people confuse this with keyword stuffing, where the content is overcrowded with specific keywords to influence rankings. Like Google’s Digital Marketing Course teaches you, search engines upgrade their algorithms frequently to keep up with the users and rank the search results based on factors like quality of the page rather than the keyword itself.
It is vital to choose appropriate keywords and employ them smartly in your content; this is the trick to perfect keyword optimization.
Scatter your keywords throughout the website; you can use keywords in images and title tags too.
3. Tag optimization:
The Title tags and Meta tags convey the concise intent of the page and help with both search engine optimization and improved user experience. Well-constructed tags boost SEO ranking. Search engines generally have a limit on the number of characters they display on the results.
You must be wary of the length and the readability of your tags and also include keywords in them.
4. Accessibility and Design:
As mentioned before, an artfully crafted landing page will only do so much for a website. The entirety of it needs to be easily accessible and designed right. You need to make sure that your website is optimized for all types of browsers and devices. It is also important to make sure that navigating within the website is hassle-free.
Images and other elements on the website should be optimized to load faster, lest the user leaves the website without using it. Your website’s accessibility affects your conversion rates and your ranking with search engines.
It is necessary to optimize and make sure that the website is easily navigable and completely accessible to the user and the search engine crawlers.
5. Integrating Social Media:
Though there is proof that search engines do not consider social media metrics directly for search results, yet the benefits of incorporating your social media activity into your website are undeniable. Users appreciate social media presence on websites.
Integrating your social media channels can also bring in users through those platforms, thus propelling your website traffic. This not only increases ranking, but also creates a more affable image of your organisation.
6. Usage of Flash elements:
Good Digital Marketing Strategies use flash elements sparingly because of their effect on SEO. Flash elements are often overlooked by search engines, thus not adding any value to the SEO ranking. Make sure that you don’t use flash for navigation within your website as it can be taxing and invariably create a plunge in your ranking.
You may not be able to avoid flash elements completely while building a website, but their mindful and sparing use can benefit your SEO efforts.
A website built with these points in mind will be better optimized for search engines and increase your website’s visibility. An SEO- friendly website can do lots for you to achieve your digital marketing goals. It is important to create a wholesome website that delivers its purpose, which will invariably bring in user traffic and increase your ranking.
Do you know any additional tips to build an SEO- friendly website? Tell us via comments.