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Be it the design, testing or marketing of the product, a product manager is expected to stick to every stage of the product development process. A product manager has an indispensable role to play in the process even if the product making phase is outsourced to a third party. Product managers also think big, prioritize, interact with customers, work on the feedback for improvement and are cross functional.
Furthermore, one of the major responsibilities of a product manager is to analyse the market and lay out a product idea that offers a unique value proposition to the customers. Perhaps, there are different definitions of product management in the books, in the minds and over the web, but the end result of this job role remains the same, i.e. the success of the product.
If you have an inclination towards this job profile or you wish to pursue your career as a product manager, then here is a list of 5 Product Managers that you should follow.
1) Catherine Shyu
Catherine is a product manager at FullContact Inc. Previously, she was the product manager at SendGrid (one of the most popular email marketing tools) and at BandPage, a music application that powers over 500,000 artists' pages, which was acquired by Google this year.
What sets Catherine apart from other product managers is her ability to turn abstract ideas into reality. Hence, it ultimately leads to user satisfaction and metrics growth. She is highly skilled in B2B and B2C domain software, User Experience and wire framing. She also handles data analysis, monetization, and of course management of product(s). Apart from being a great leader, she also loves photography and occasional writing.
Follow her on Twitter: @cthrin or Medium: https://medium.com/@cthrin
2) Joe Cotellese
Joe is an executive-level product development expert who has an inclination towards developing consumer-facing technology products. He has an entrepreneur’s sensibility and has worked with large corporations as well as pre-investment start-ups. He also has a whopping 20 years of experience in bringing high-tech consumer products to life.
Joe Cotellese’s expertise lies in product management, product marketing, defining product roadmaps, product lifecycle management, defining product positioning, business models and interaction design. He also has a blog, which offers some great insights on what it takes for teams to build great products.
Follow him on Twitter: @JoeCotellese or read about him more on www.joecotellese.com
3) Martin Eriksson
Martin is the Co-founder of Mind the Product - a leading blog and community site for product managers. The conferences held by Mind The Product sell out every year, gathering over 1000 product managers. Hence, the event is considered as one of the best and biggest global product conferences.
Martin is passionate about great product designs, their development and their management. He has 15 years of experience in building products in both corporate and start-up environments for brands such as Monster.com and the Financial Times.
Visit http://martineriksson.com/ to know more about him.
4) Niels Hoven
Niels is the VP - Product Development at Pocket Gems. He has helped the organization build some of the most successful mobile games in the world. In 2011, he also led the team responsible for one of the highest grossing mobile apps in the world, Tap Zoo.
Niels ensures that his projects have a strong vision for design. He also simultaneously mentors product managers through metric-focused execution on a daily basis.
Visit http://www.nielshoven.com/ to read more about Niels or follow him on Twitter: @nielshoven.
5) Rich Mironov
Rich offers full-time and short-term product management aid to organizations of various sizes. He is a veteran of six tech start-ups and dozens of consulting engagements. He also helps large companies in solving their product portfolio issues, which are complex in comparison to single product market validation.
Rich also lends a hand to the companies, which look forward to defining, finding, mentoring and sharing work among product managers and product marketers.
Follow Rich on Twitter: @richmironov or know about him more on http://www.mironov.com/
Product managers are the gems in the crowns of the products that make them shine. Their roles and responsibilities are demanding. Furthermore, they play a crucial role in the life cycle of a product and even that of a company.
If you have any other product manager's name racing in your mind, do share it in the comments section.
About the Author:
Manipal Global Education Services (MaGE)
Arvind Thothadri is the Vice President at Manipal Global Education Services. A post graduate from IIM - Lucknow with about 20 years experience, Arvind has spent the last 10 years in leadership roles advocating technology in Learning, Training and Assessment with customers across the globe.