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5 Essential Digital Skills You Cannot Neglect in 2018
By Meghna Kar
With so many emerging technologies and platforms to leverage, marketing tactics and customer experiences are changing from time-to-time and at a very fast pace. However, in this digital marketing world, knowing which platform will be the best opportunity for the business is a great success.
In 2018, there are a number of emerging digital marketing trends that could prove fruitful if done in the right way. Let’s explore them in more detail.
According to TEKsystems, a market survey had asked over 250 marketing leaders about which digital marketing roles they expect to increase critically over the years. Some of them were Content strategy, digital business analytics, mobile development, content creation/management, web/traffic analytics, et cetera as shown in the picture below.
A marketer who can easily plan, organize, create, and promote enthralling content effectively is in a great demand. No matter what field of the marketing umbrella you’re under, recognizing the value of quality content and being able to deliver it, is a tremendously valuable asset. Let us find out 5 of these must-have assets you cannot neglect in the world of digital marketing for the year 2018.
5 must have digital resolutions for 2018:
With continuous change happening in the industry, these five are a must-have skills that will help you craft successful marketing strategies online for 2018:
1. Digital Business Analytics:
This skill makes every list every year. With four given analytics roles ranking the highest on marketing leaders’ list (refer to the picture above), it is pretty clear that the future is metrics-driven. Marketing leaders consider taking in individuals who have a good background in data science, big data or business analysis.
Being able to interpret analytical data allows you to make sense of all the numbers and effectively drive growth that aligns with business objectives. Got a passion for numbers? Adding Data Analysis to your skill set could be a bonus point for you.
2. Mobile development:
The influence of mobile is growing every year and with that, there is a growing skill regarding mobile marketing. Therefore there are a number of mobile opportunities for digital marketers to embrace as every business and brand moves fully into mobile and the need to optimize their content for mobile devices.
You should also be familiar with mobile development and mobile terms (such as responsive design). Overall, you need to able to create an effective mobile marketing strategy that aligns with other marketing efforts and channels, both online and offline.
3. Search Engine Optimization (SEO):
If you’ve spent any time on the internet in the last decade, three letters will have come up again and again: SEO. Search results have the potential to be much more powerful than paid ads, especially if they make it to the first page.
SEO is one skill that requires consistent updating and refining. And because of this, a lot of companies nowadays prefer to have a team for dedicated experts in SEO.
4. Video marketing:
Digital video experiences its highest number of video viewers. The demand for video is growing at an incredible rate. In the year 2018, video marketing and advertising will be very helpful for companies and organizations who are looking for marketing their products and services. How? Because, netizens now are viewing videos on a wider range of devices than before.
5. Content Marketing:
Content is the king. It has to be unique and fresh. Companies look out for people who can deliver engaging, creative content. Getting better at content actually works hand-in-hand with getting better at SEO. If you know how to deliver good and engaging content and know how to market that content and ensure it is seen, the chances of it going viral automatically grows.
The top marketer today needs to surround themselves with at least some sort of basic knowledge in all of the disciplines discussed above.
Are you stuck at a point that isn’t helping you progress in the long-term growth of your aspired marketing career? Don’t hesitate to reach out to digital marketing courses offered by us! You are never too old to learn.
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