5 Email Marketing Campaigns That Were Pure Genius
By Afia Ahmad
A great email campaign can work wonders for a digital marketing strategy by improving the company’s online presence and boosting its brand image. With an overload of marketing emails sent per day, it is difficult to narrow down on five of the best ones out there.
However, the following campaigns share fundamental tactics that are brilliantly effective in aligning the design and message in accordance with the testing done on audiences, personalizing email in a way to form a personal connection with the consumer, and also leveraging content in a strategic manner so as to grab the reader’s attention.
In the world of email marketing, transactional emails are often forgotten. Once a certain action is completed on a website, automated emails are sent to a person’s inbox. This entails emails that promote products, requests to fill forms, and updates about the progress of an order. These are often set by email marketers and then forgotten.
charity: water, uses automated emails in a more personalized and appreciative manner. Once a donation is made to the foundation, the money travels a long way. While most charities do not explain the course of that journey or where exactly the donation is going, charity: water utilizes automated emails to portray the impact it has made over time.
Each email comes with a project timeline and a table, which shows you exactly what progress the donation has made and is not only informative, but also efficient.
2.Postmates: Great Storytelling
With this particular email campaign, emails that offer food giveaways are sent periodically to their readers. This is done with the intent of activating or reactivating subscribers. Big brands such as Starbucks are partnered with, making the emails all the more enticing and appealing to readers. They also offer limited period delivery specials. These emails are also attractive as whimsical GIFs are used to not only please the eye, but activate different cravings that appeal to the consumers as well.
3. InVision App
InVision keeps their readers hooked by sending out the best of their blog content and design links every week. They also give their subscribers an opportunity to win a free T-shirt. Quirky and enjoyable survey questions are also sent out regularly, which they use as a crowdsourcing measure for their blog.
There is a harmonious simplicity in their design and content, making it mobile-friendly and easy to read.
As most people desire personalized experiences, emails that appear to be crafted personally seem to make a deeper impact as compared to regular emailers. Caring about readers’ preferences and likes boost the possibility of a positive response from the readers.
The on-demand radio and podcast show app Stitcher has an attractive “Recommended for you” email. While most people tend to stick to the same podcasts, Stitcher offers the opportunity to explore and branch out while sticking to the consumer’s specific taste.
5. LinkedIn: Being Human
This email campaign by LinkedIn offers an invite to the recipient to watch a live software demo that is conducted by an expert. A personal connection is formed by portraying a human face, along with an email signature from an employee. This makes the recipient feel like they are personally tended to, thus creating a personalized connection. This personalized method tends to give out impressive high quality leads.
Most digital marketing courses would exemplify that personalized emails aren’t restricted to mentioning a person’s name. The trick to successful email campaigns seems to be the focus on making a connection and building a relationship with the readers, so as to have dedicated subscribers.