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5 Digital Marketing Tips for Christmas Which Would Get Even Santa Hooked on to Social Media
By Arijit Banerjee
‘Tis the season to gain traffic! This festive season is exciting for most of us, but for businesses, it is an immense opportunity to bring in their digital A-game. It is this time of the year when digital marketing strategies are kicked up a notch, so as to attract and retain followers.
So to help you in your digital marketing endeavours, here are 5 digital marketing tips you can benefit from this Christmas season.
#1 Post theme related content
Around this time of the year, the internet is flocked with online shoppers searching for all things related to the festive season. How can your business stand out? A gripping Christmas-oriented social media campaign is the way to go. This could include decorative tips, Christmas discounts, contests or running paid ads.
Here’s a way your brand can gain visual identity - ensure every online post follows a similar design or colour, connected to the theme. Your focus during this season is to not only boost sales but to provide meaningful value to customers.
#2 Use relevant keywords
The trick to engaging consumers is popular keywords. Examples of keywords? ‘Christmas gifts’ or ‘gift ideas.’ You can generate a list of keywords from Google AdWords.
Has your online business not picked up yet? Try including SEO-friendly terms in your product description. This makes it easier for consumers to discover your product, thereby attracting traffic to your social media/website/blog. If you’re keen on learning more, you can enrol in a digital marketing course.
#3 Have a clear USP
To stay ahead of other digital marketing strategies, you need to develop a unique selling point that aligns your brand image with the festive season.You could be selling a range of electronics with a heavy “Christmas discount” only on phones but still earn a profit. Whereas companies providing small deals on all electronics may be unable to achieve conversions. Planning a special deal for your business this season? It’s all about marketing it correctly and clearly.
#4 Be mobile friendly
The mobile evolution and peak season implies new, frequent users. Because a large number of people browse through sites on their phones, you’ve got to target the mobile marketing space.
So, to avoid missing out on potential customers, every online business requires a mobile-friendly website. If a website is easily accessible and appears attractive, it will naturally generate more clicks and conversion rate will soar. Enhancing user experience is key, so, make it a point to regularly maintain your website. To invest in the future of your business, learn about the field of mobile marketing.
#5 Update content
How does your website rank high on Google? How do you turn a visitor into a customer? Through a frequently updated website. Fresher the content, higher the traffic. If you want to improve the performance of certain pages or find out the demography of your audience, set up a Google Analytics accounts.
Be it Google Analytics, mobile marketing or keywords, to be a front runner during this busy period, you must execute the latest marketing trends. For a thorough understanding, undergo digital marketing training in Bangalore.
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