5 Brands that Absolutely Kill it With their Digital Marketing Campaigns!
By Aditi Bhat
Change is the only constant in the dynamic world of digital marketing. If you are a digital marketer, a business owner or a student pursuing a digital marketing course, you may be constantly expected to look out for campaign ideas that work. A digital marketing campaign that stands out and cuts through the clutter can surely be dubbed as successful.
And there are some brands that seem to have the holy grail of digital marketing. Here are five such brands that absolutely kill it with their digital marketing campaigns all the time. Let’s analyze how they are able to deliver every time with the power of ideation.
Zappos, a leader in online footwear leverages social media for marketing effectively. Their strategy is to heavily use social media for brand engagement while keeping their customers involved proactively.
Zappos has built its business wholly on the digital realm. With a strong presence on multiple social networks, the brand has set a high milestone when it comes to engaging with customers. Cultivating relationships through innovation and customer engagement is what has worked wonders for Zappos.
Airbnb has changed the way people travel and book accommodations. The brand’s digital marketing strategy relies largely on user-generated content that involves images and videos on social media platforms. Airbnb has never shied away from trying new things, be it Craigslist integration, Google Display Network partnership, content management or a referral program.
The memo of flexibility and agility is something that other brands and digital marketers can take on board from Airbnb.
Practo is an online platform where a customer can search and book appointments with doctors conveniently. Practo has shown its witty and engaging approach in its marketing campaigns. Practo’s popular digital campaign “If you could sing to your doctor” even encouraged a sequel campaign named “If your doctor could sing to you.” How often do you see that happening?
Practo has a success mantra to superbly execute campaigns. Their core idea is to create engaging and witty content for users and bring a smile on their faces using humor.
4. Paper Boat
Paper Boat’s brand proposition is ‘Drinks & Memories’. Paper Boat hopped on to the digital marketing wagon right after its launch. In a span of three years, Paper Boat has carved a niche for itself by creating campaigns focusing on childhood memories and innocence. Paper Boat’s social media strategy largely comes across as theme-based and the brand cleverly integrates the desired message with the theme.
The key point of Paper Boat’s marketing strategy is its good use of content marketing. With the company’s entire communication echoing with consumer’s emotions as a child, the brand connects with children, young and middle-aged people alike.
Nike’s digital campaigns always draw attention as they feature the best athletes from around the world. The brand has become a household name by integrating lifestyle and emotions with sports.
Digital marketing is a great way to creatively engage your customers and show them who you are and what your product/service can help them achieve. Nike has been doing the same through campaigns like Catch The Flash, #findgreatness or Free Running to name a few.
Digital marketing is much more than just content marketing, email blasts, and paid advertising. For those undergoing a digital marketing certification course, it can be difficult to execute a marketing strategy that engages your customers, increases your brand awareness and pumps up your revenue. One good way to get inspired is to look at brands that are leading the race in the digital marketing space and analyze what they’re doing.