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45 Digital Marketing Tools You Can’t Say NO to in 2019
By Saheli Roy Chowdhuri
A digital marketer worth his/her salt is always on the lookout for tools that increase productivity and make work easier. This is because these tools are a large part of what makes digital marketing so effective when it comes to advertising strategies. Promotion tools, SEO tools, Analytics tools are just some of the wide variety of tools available, and since these tools can help your digital marketing strategy succeed immensely, it’s of vital importance that you are aware of them.
So, to give you an idea about the wide arsenal of tools that are out there, here is a breakdown of the categories of digital marketing tools.
Web hosting, development, management, and analytics
BlueHost is a very popular web-hosting channel, and when combined with a platform like WordPress, it can make a formidable option to create and host a website. (Did you know 26% of the web is powered by WordPress?).
Wix is a tool of great choice for web hosting and development. It is known as the best all-around website builder.
Weebly is another web hosting and development tool which is easy to use and perfect for small businesses.
Squarespace is a paid tool where you can build visually stunning websites to showcase a wide range of content including videos and static posts.
Google Analytics is used for the ever-thirsty digital marketer, who is always looking to maximize his ROI, Google Analytics can help him/her measure their advertising ROI as well track their Flash, video, and social networking sites.
Monster Insights is a WordPress plugin that makes it easy to connect Google analytics to your WordPress site and gives an insight into how a visitor behaves on your site and how you can leverage that behavior.
There is a lot that goes into running the most visited website ever. Right usage of SEO (Search Engine Optimization) keywords can help take your content to the top of ‘most searched lists’ in a jiffy. To help you do just that, SEO tools were developed.
Google PageSpeed Insight is a tool that empowers you to make decisions that increase the performance and speed of your website.
GTmetrix is a tool that suggests alternatives on how to decrease your page load time
YSlow is a tool that will tell you what is slowing your website down.
W3 Total Cache is a tool similar to YSlow which helps you analyze the performance of your website and lets you know what is slowing it down.
Google Keyword Planner helps you understand which are the most competitive high traffic words and make an initial list.
Moz Keyword Explorer is more a holistic tool for keyword search which helps you analyze all kinds of high traffic keywords you can use.
SEM Rush is a smart tool which helps you understand how competitive a keyword is.
Keyword Tool helps to find long-tail keywords by generating google search suggestions.
Uber Suggest lets the user generate an unlimited number of suggestions for keywords for free.
Google Search Console is an essential tool to understand page ranking and checking backlinks to your website.
Moz Pro Rank Tracker is a page ranking tool much better suited for big companies which have websites with heavy content.
Yoast is a site crawling tool which helps you find technical errors for the whole website online. It is user friendly in terms of well-written analyses to help you make a decision.
Screaming Frog is a site crawling tool that is perfect for a quick SEO audit.
Buzzsumo is perfect for a beginner to analyze backlink errors (Backlinks are an essential part of the SEO process. They help search bots to crawl your site and rank it correctly to its content.
AHREF is a tool that marries SEO analysis perfectly with content discovery and curation.
In Feb 2018 alone, 2228 .in sites were hacked and of which 90% of them were based on WordPress or Joomla. If that’s not all, close to 1300 unique websites were attacked. So, if you want to beef up security for your site, you can use the following tools to safeguard your content.
Wordfence is a WordPress security plugin provides free security to WordPress, thereby protecting your website from hacks and malware.
Cloudflare is another tool specifically developed for the WordPress platform. With the free version, you get strong protection against DDoS attacks and automatic cache purging.
Sitelock is a tool which provides backdoor protection and blacklisting of IP addresses, web clients or entire countries.
Incapsula is a security tool suitable for e-commerce and sites that deal with sensitive data
Incapsula can also help your website load faster, and its control panel gives you detailed information on each hacking attempt.
Succuri is a security platform including top-notch malware and blacklist monitoring and cleanup, and security monitoring at WordPress core and server levels.
These tools can ensure that no one can come in between you and digital marketing success.
Content Marketing - Creation and Curation
Once a website is up and running, its managed well, the focus is and will always be on hosting great original content. What’s the draw if not for what you are offering your visitor? What else could bring them back? The answer is great content marketing tools!
StumbleUpon is a smart combination of original and curated content from other great creators, this tool helps delivers a slow yet steady increase in site visits over a period of time.
Digg offers an almost immediate, but short-lived spurt of visits to your website.
Reddit known as the front page of the internet, has a very engaged community and thus known to drive lots of traffic through its subreddits and are great sites to look for original content published by others that will help in increasing your page ranking as well as offering your visitors a new insight on topics that you delve into.
Social Media Marketing - Organic social media
These tools help you push content at the right time when your visitor is scrolling through their social media feeds.
Buffer is a tool which can schedule posts at the time your audience is most engaged.
Hootsuite is a tool which can help you auto-schedule your social ads
Sproutsocial helps you plan your content in advance and take control of your posting schedule.
These tools also give a marketer a good window to pick up fresh news off the boat, to post and create engaging conversations around already published content.
Marketing Automation Tools
Paid social media ads have evolved to become the most effective form of outreach marketing. Especially to the right kind of audience, to pick up more website visits, sales and just good old engagement using a range of demographic tools, your sales pitch or content are delivered into the hands of your customers or potential customers effectively and efficiently. Top of the line solutions - Facebook Ad Manager, LinkedIn Ads Platform, Twitter Ad Platform. Other tools include:
Hubspot a robust tool for those who cannot code and loaded with features
MailChimp is an affordable platform which can boost your ads and is perfect for small business owners
WP form is a great option to drive traffic to landing pages to pick up more accurate leads.
Online Reputation Management
These are some of the tools which are the best in the business of social listening and brand reputation management.
Google Alert is a tool to set up alerts for any particular mentions online.
Talkwalker Alert is a social data intelligence platform that monitors conversations in over 187 languages.
Mention is one of the easiest to use tools to monitor user conversations.
Review Tracker helps literally track first-hand reviews of customers on app stores based on Machine Learning.
TrackUr is one of the tools that has a sentiment analysis feature for its low price.
Radian 6 helps you stay socially engaged with your audience.
Brand 24 has the easiest interface and a unique dashboard for analysis.
Reputology helps you get on top of those pesky spammers, negative reviews and encouraging a positive conversation on the internet is now trendy.
The ‘new kid on the block’ when it comes to digital marketing tools, influencer management has taken social media advertising my storm. Banking on the influence of social media stars (of their own right) in various capacities, influencer management becomes very vital, especially if you have multiple campaigns running at the same time.
Buzzsumo firstly helps find the right kind of bloggers and then contact them, over and above its other features.
Klear is very data-centric and leaves no stone unturned in reporting and analysis of influencer data.
Pulpkey is another platform where you can find the right influencer most suited to you.
All in all, if you are still at the juncture where you feel you might need more training, or you need to polish up your skills, a dynamic digital marketing training program can help you pick up the right knowledge needed to succeed in the field. Manipal ProLearn offers an in-depth Google Certified Digital Marketing Course that can arm you with all the tricks and tips required to make it big in the digital marketing sphere.
Saheli Roy Chowdhuri
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