4 Social Media Campaigns which Took 2017 by Storm
By Arijit Banerjee
With social media becoming an active and integral part of our daily media consumption habits, it’s natural for brands to put up their best show and woo the audience on this platform in every possible way. Man is a social animal and so are the brands nowadays. Seeing brands create a buzz on our Facebook wall by using creativity or get viral by sending out a message that has patriotic touch is an effective way for brands to socialize and claim their due space in our minds.
Young marketing enthusiasts are opting for digital marketing courses that focus on social media as a marketing channel to start a career as social media managers. Many short term courses often available for free online can equip you with the right knowledge and tools to create an impactful social media campaign.
Social media is all about maximizing reach when it comes to brand communication. Brands are able to reach their customers with great precision by employing social media channels like Facebook, Twitter, and Instagram etc.
2017 saw some unique and eye catching social media campaigns that easily won our hearts and attention for their creative approach in delivering the message. Let’s look at some of the best ones that took social media by a storm.
4 social media campaigns which took 2017 by storm
Mirinda #ReleaseThePressure – Become the student’s voice
Mirinda’s #ReleaseThePressure is perhaps the best example of how brands are becoming our friends in helping us express ourselves better on social media. After all, social media at best is a platform for freely expressing ourselves.
Mirinda, through open letters written by students to parents, came up with an idea to support them in expressing the tremendous pressure they have to cope with their parent’s expectations during exam time. In a beautifully portrayed video, the campaign showed how children feel isolated and stressed just before exams often leading to depression and suicidal tendencies.
Google and many universities offers online certification training in digital marketing that is suitable for digital marketers and students in sharping their skills.
Odds campaign by Adidas – Become the voice of physically gifted
Digital marketing strategy often arises from simple and everyday stories of heroism and comeback.
Adidas came up with an extremely innovative and emotional concept with its Odds campaign. By focusing on the story of India’s first para-athlete Major DP Singh, the brand inspired us to see how determination allows us to defy all odds in life. The video shows how a special edition pair of shoes with the same 2 lefts or 2 rights put together for physically gifted people to help them chase their dreams.
HP Lubricants Roads that honk – a call for safety
A successful social media campaign need not always be high on emotional content. It could be a brilliant idea for saving lives too. HP’s Roads that honk is an innovative technology that saves lives and makes roads safer to drive.
The campaign shows how HP was able to drastically reduce accident cases on curvy hill roads by installing innovative indicators that flashed and honked when a vehicle was approaching from the other side. The campaign instantly won hearts of car and truck drivers who saw HP’s concern for their safety on road.
Bajaj INS Vikrant campaign - the patriotic touch
Bajaj strung every biker’s emotional chords by inducing a feeling of patriotism. The video showed a recently launched Bajaj V, forged from the invincible metal of the 1971 Indo-Pak war hero INS Vikrant, reviving our love for the nation.
The campaign was a huge hit and resonated with bikers who develop a deep respect for freedom and loyalty.
Be a social media specialist
Today, every company hires a team of social media specialists to give their brand the right popularity and value in their customer’s life. Digital marketing coursesonline can help you take up the exciting role of a social media manager and build a promising career in this field effectively.