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4 Digital Marketing Tools for 2018 which are Must-Haves in your Arsenal
By Arijit Banerjee
Being an ace digital marketer
We shape our tools and then our tools shape us. This is apt for today’s digital marketers, if you want to be on top of your game you have to be up to date with all the latest tools of the trade.
In today’s time being jack of all trade is not enough you have to be a master of everything. As marketers you are expected to manage multiple campaigns and carry out marketing activities at once. Whether you are crunching numbers or perfecting social presence, opting for the right digital marketing tools will not only save your time, but will make your output more credible and productive.
There are many marketing tools available today and choosing the one that’ll meet your requirements can be a daunting task. Of course, taking up some form of digital marketing training will help you understand how to utilize these tools optimally for your digital marketing strategies.
But, you don’t have to worry because here is a list of top digital marketing tools that are must-haves in 2018.
A top choice for many marketing managers, Ahrefs enables you to grow your search traffic, track your competitors and keep your marketing objectives in sight. You can learn practically everything about your competitors with the Ahrefs Site Explorer. Isn’t this what we secretly wish for?
Ahrefs claims to have the second most active crawler after Google. Out-performing Binge, Yandex and Yahoo.
They have amazing array of features such as “Alerts” that notifies you about new and lost backlinks, web mentions and keywords rankings.
The Keywords Explorer feature helps you discover thousands of great keywords, analyse their ranking difficulty, and calculate traffic potential. You can even find the most shared content on web with the “Content Explorer” feature.
They have a simple pricing system that is based on volume of data you access and for $7 they offer 7 day trial version as well.
2. App Annie
Whether you are an app developer or a digital marketer if you are dealing with an app, you need AppAnnie.
App Annie delivers app market data from over 11 million apps across the globe in one integrated SaaS platform.
In simple words it helps you to showcase your app ranking on a specific keyword in Google Play Store and Apple Store and lets you make the changes on real time basis.
The App Annie product suite comprises of three core products: Store Stats, App Store Analytics, and Intelligence.
Serpstat is also a remarkable all-in-one SEO platform. It is easy to use and is loaded with amazing features to enable better marketing. Serpstat helps you to find new and contemporary keywords, content concepts, PPC campaign analysis and can perform exhaustive competitor research.
With Serpstat you can track competitor’s keywords and backlinks that you may have overlooked and your competitor is taking advantage of.
Their plans are priced reasonably and you can choose a plan that fits your bill. Serpstat has a free plan too allowing you to perform 30 searches and audit 100 pages in a month.
If content is the king, Buzzsumo is the wizard. Buzzsumo helps you analyse the performance of your content on any topic or related to any competitor. It arms you with the key influencers to promote your content. With powerful content insights, influencer amplification, content alerts and competition research this is must-have tool for content research & distribution.
The “NewQuestion Analyzer” feature helps you find the most popular questions asked across hundreds of thousands of forums, Amazon, Reddit, Quora and Q&A sites for any keyword.
All their plans include a free 14-day trial. You can choose plans with monthly or yearly payment options and can switch plans at any time.
A marketer’s must have tools of trade
Growth of digital technology not only makes it simple to dispense information but it also makes it difficult to standout. Solidifying your digital existence and making a resourceful choice is vital. MBA students and marketing professionals can learn and be updated with online digital marketing courses like Google Analytics training course to get certified and become expert marketers. Picking the right tools of trade can strengthen your marketing journey.
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