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Getting ready for a digital marketing interview
Rapid advances in digital marketing will make it rather difficult to standout in 2019. With a promise to make the new year unique solidifying your digital knowledge and getting up to date skills are vital. Picking the right tools of trade can strengthen your career in digital marketing and help you get noticed by the best companies in the sphere.
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We have carefully crafted three magical marketing interview tips to make your presence felt everywhere, be it the interview seat or appraisal meeting.
Tip 1: Usage of social media promotion tools
In today’s time being jack of all trade is not enough, you must be a master of everything as well. With dedicated social media agencies on the rise, you should be ready before hand. There are many marketing tools leveraged by digital companies to optimize their Social Media Marketing Plan like Hootsuite and BuzzSumo.
These tools are a must have in your arsenal if you want to show your potential to the interviewers in a social media job interview.
Pro-Tip
You can showcase your proficiency in these tools by including projects or case studies in your resume where you use these versatile tools for content insights, influencer amplification and competition research.
Tip 2: Understand the science of SEO marketing
SEO remains to be one of the founding pillars of digital marketing. And one must have solid fundamental understanding of SEO marketing to begin their career as a digital marketer.
Along with the basic theory of paid keywords and retargeting, it’s worthwhile to master SEO tools like Ahrefs and Serpstat which are top choice for marketing managers around the world.
Pro-Tip
You can create a SEO strategy as a side project to showcase how you leveraged Serpstat to find new and contemporary keywords in a digital marketing interview.
Leverage the power of Google Analytics
As a digital marketer, you’ll have to stare at the numbers and stats with a penetrating eye on a regular basis. It is most likely that the most recurrent digital marketing interview questions will also have Google Analytics in them for the same reason. You should have the basic understanding of how to use Google Analytics to measure your digital strategy’s performance. These metrics are employed by companies to optimize their marketing strategies. For instance, what marketing tactics drive the most traffic to my website or which pages on my website are the most popular?
Pro-Tip
Google Analytics can be learned through many free online certification courses. Google itself runs certification courses in Google Analytics and getting certified in one of them can be a deal breaker for you in the interview.
Are you ready for your digital marketing career?
Preparing for a digital marketing can be daunting for a fresher. Especially when it is so rapidly evolving, and the industry trends are changing every six months.
But what holds true in every scenario is proactively learning new skills and staying ahead of the curve to exponentially improve your employability. The best digital marketers today are not only versed in future technologies but also understand the fundamentals of marketing, consumer behaviour and branding.
Therefore, it is good to pursue a digital marketing course to get guidance from the industry experts and flourish in the space for a long run.
