3 Digital Marketing Gurus to Follow for Staying Up-to-date
By Kamal Jacob
“They know enough who know how to learn. – Henry Adams”
And what better way to become the top player in the field of digital marketing than learning from the experts. When you follow the right people from the start, it not only gives you a wealth of information to tap into but will also keep you updated with the ever-changing trends of digital marketing.
In this article, we have covered the top 3 digital marketing gurus to follow. Trust me, these people are ingenious in the domain of Digital Marketing.
Commonly known as Gary Vee, Gary Vaynerchuk is one of the world’s best influencer in the field of digital marketing. Donning many hats including that of a bestselling author, a successful entrepreneur, and a motivational speaker, Gary is what we can truly call as a modern day’s digital marketing ‘Guru’.
What makes him different from his peers is his capability to foresee technological trends and their early adaption. He learned and used the power of online marketing in the 90s when not many people were aware of it. Through the early adaption of digital marketing techniques such as email marketing, he was successful in converting his parent’s wine business into a multimillion dollar company.
Just like at the beginning of his career, Vaynerchuk still believes in the pattern of early adaption and experimentation and abides by it. It is the habit of staying at the leading edge of digital trends that have made his company VaynerMedia, one of the most powerful ad agency.
Companies Gary Founded
Gary founded VaynerMedia in 2009 with his brother A J Vaynerchuk. It provides social media services to Fortune 500 companies like General Electric, Anheuser-Busch, Mondelez, and PepsiCo and crossed $100 million in revenue in 2016. He is also the founder and CEO of the modern day athlete agency VaynerSports
Going by his ability to see success ahead, he became an early investor in some of the biggest companies around today, including Facebook, SnapChat, Twitter, and Venmo. In 2017, Gary formed a new company ‘The Gallery’ that houses PureWow post its acquisition by VaynerMedia.
Also, Gary has a daily newsletter called the Hustler’s Digest where he sends latest digital marketing trends and other tips to make most of your online presence.
Work by Gary, You Must Follow
Gary is not just a digital marketing professional but is a consistent face on Social Media as well with many innovative and ground-breaking shows to his credit
Planet of the Apps – In this Vaynerchuk along with will.i.am and Gwyneth Paltrow evaluated pitches from app developers vying for investment and invested in many interesting apps
DailyVee – Started in 2015, it was a daily, video-documentary series on YouTube that broadcast meetings, sessions, strategy, planning, etc’s live recording from VaynerMedia. It documented Gray’s life as a businessman and discussed social-media strategies
The #AskGaryVee Show – This show was launched on YouTube by his personal content production team where Gray answered questions asked by users on Twitter and Instagram. Show questions, most commonly on entrepreneurship, family and business topics and it inspired Vaynerchuk's fourth book, AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness.
Social Media Presence
Gary is heavily present and active on most of the social media websites. his podcast “Ask Gary V is very popular among marketers and sales professionals. He has whooping 1.89million followers on Twitter and 2 million subscribers on Twitter. Here are links to his social media handles
1) Instagram -- 5.7 Million Followers
2) YouTube – 2 Million Subscribers
3) Twitter – 1.89 Million Followers
4) Medium – 295K Followers
5) Linkedin- 2.87 Million Followers
6) GaryVee’s podcast
1) Highly sought after public speaker
2) 5 times New York Times bestselling author of several Digital Marketing books.
3) Angel Investor
4) Public figure and Media personality
This name is not new for a person with even the slightest of interest in digital marketing. Neil Patel is one of the most renowned digital marketing experts from the past several years and continues to be one today as well. He is a full-fledged digital marketer, entrepreneur, angel investor, and digital influencer.
He has worked with big names like Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and Sales Force to help them achieve their marketing goals.
Coming from a family of businessmen, Neil Patel had an entrepreneurial bug from a very young age. He used to sell CDs while in school to earn some extra cash for pocket money. His first quest at the online business was a job board called Advice Money, which didn’t work out. However, that never stopped Neil from following his dream and he went ahead and found a software app called Crazy Egg, which tracks user engagement by mapping ‘where’ on a web page users click the most.
The app was a huge success and went on to become a million dollar online business. Post the success of Crazy Egg, Neil took his next step in Digital Marketing by founding Kissmetrics, which took web analytics deeper for use in digital marketing.
Companies Neil Founded
Neil offers blog consulting and helps blog increase traffic and conversion through his website Quick Sprout that get millions of unique visitors every year.
Quite recently Neil has also launched https://neilpatel.com/, where he gives tips on how to make your website SEO friendly. He posts tips and tricks on how to beat the online competition and write blogs and articles that help you learn about internet marketing, SEO and building your online brand.
Social Media Presence
Neil has a collective social media following of over one million. Neil is very active in all his social media accounts and regularly connects and often interacts with his millions of followers.
As mentioned in his LinkedIn profile bio –
“My blog about marketing generates 3 million visitors per month (51% of them spend money on paid ads), my Marketing School podcast generates over 1 million listens per month, my YouTube channel about marketing has over 10 million views, I have 900,000 Facebook fans and I have over 300,000 Twitter followers.”
Details of his social media accounts are as follows:
1. Marketing School Podcast with 1M+ Downloads every month.
2. Twitter– 323k Followers
3. Facebook– 955k followers
4. YouTube – 340k Subscribers
5. Linkedin- 371k followers
1. Named as one of the top 100 entrepreneurs under 30 by former President Barack Obama.
2. Named as one of the top 100 entrepreneurs under the age of 35 by the United Nations
3. Named as a top influencer on the web by Wall Street Journal
4. Ranked as one of the top 10 marketers by Forbes
5. Entrepreneur Magazine named his company as one of the 100 most brilliant companies.
6. A New York bestselling author
7. Spoken at over 310 conferences and companies
Widely known as the co-founder of the SEO marketing software Moz, Rand Fishkin is an SEO and digital marketing expert whose professional life is all about helping people do better marketing for seamless search. He left Moz in 2018 and is now completely dedicated to his new venture SparkToro.
Rand regularly interacts with his social media followers and help them learn marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand along with Dharmesh Shah is also the founder of Inbound.org, a site dedicated to sharing articles about marketing from across the web. Inbound.org was sold to hubspot.org in 2014.
Early Life and Companies Rand Founded
Rand dropped out from University of Washington in 2000 to work as a web designer in his mother’s marketing firm. In his free time, he created a blog called SEOmoz, which went on to become highly popular because of its insightful content related to SEO.
Inspired by the success of the blog, he founded SEOmoz, a software company with his mom. He held the position of CEO at SEOmoz and grew its revenue from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz
Rand blogs are highly popular, especially his recent blog https://sparktoro.com/blog/ where he gives insightful tips on how to rank high in Google search results.
Rand is a frequent keynote speaker at marketing conferences around the world, and also makes 30-40 speaking appearances every year
Along with his book Lost and Found, Rand co-authored two books: Art of SEO, and Inbound Marketing & SEO
Rand’s Work You Must Follow
1. His Whiteboard Friday series is watched by tens of thousands of marketers each week.
2. Web Summit 2017
3. INBOUND Boston 2017
4. Turing Fest 2016
5. WooConf 2017
6. All of Rand’s slides 2012-2019 on Slideshare
Social Media Following
Quite naturally, Rand has a huge social media following. In addition to his daily video series, he also interacts with his followers through social media and gives them some awesome tips and tricks in the field of digital marketing, SEO and web analytics. Here are the social media handles of Rand
1. Twitter – 423k Followers
2. Pocket – 283k Followers
3. Slideshare – 11.2k Followers
4. Facebook – 31.1k Followers
5. LinkedIn – 93k followers
Awards and Accolades
1. Profile featured in the Seattle Times.
2. Featured in Puget Sound Business Journal’s 40 Under 40,
3. Featured in BusinessWeek’s 30 Under 30,
4. Featured in Newsweek, The Next Web, the Inc 500
5. Appeared in Geraldine’s first book, All Over the Place
Without a doubt, these marketing gurus are a pioneer in their field who regularly writes about digital marketing. In addition to this, there are plenty of digital marketing content, tutorials and video to help you out. However, the random reading never stops and it can never give you a systematic approach to learning digital marketing. This is where integrated courses like Digital Marketing Training, Social Media Marketing Training from Manipal Pro Learn helps. Integrated courses like these help you learn Digital Marketing in a stepwise manner - from fundamentals to deep dive and also assist in building a strong portfolio that will help you get hired in any leading/creative digital marketing firm.
We hope this article helped you find your Digital Marketing Guru - to get you started and be consistent.