Mobile is transforming digital marketing in a big way. Learn to market your business through SMS, QR Codes, Mobile Ads, etc.
- 88+ hours
- 191 Learners
- 24x7 Online LMS
71% of marketers believe mobile marketing is core to their business. “In-app” advertising is expected to hit $17 billion by 2018.
Mobile video advertising alone expected to hit $4.4 billion by 2018. Global mobile ad spend will surpass $39 billion by 2018.
India’s downloading! 7.7 billion app downloads in 2017 so far! 20.1 billion downloads expected in 2021!
Learn why and how mobile is changing the business and marketing industry, and importantly what you can do about it.
Get you up to speed on everything you need to know about mobile marketing & integrate mobile into your overall marketing strategy.
Discover new opportunities that mobile is creating & learn key mobile marketing tools like SMS, App, etc. which are available to you as a marketer.
Know how best to market and distribute your app in the current ecosystem using Google AdWords.
Find opportunities as Mobile Marketing Managers, Business Development Managers, Product Marketing Managers etc.
Implement various engagement parameters like Reviews and Ratings, to get back the lost mobile users.
Who Should Attend
- Small-to-medium sized business
- Anyone keen on mobile ecosystems
- E-Com Retailers
- Aspiring Mobile Marketing Professionals
- Local Entrepreneurs
- Marketing Professionals
- BBA/MBA Students
- Learn how you can market your business through SMS, QR Codes, Mobile Ads, etc.
- You can evaluate whether to choose Text Based Ads or Standard Banners or Rich Media Ads, to succeed in the competitive marketing world, by implementing the best practices.
- Know how best to market and distribute you app in the current ecosystem using Google AdWords.
- Know the various business models to monetize your mobile presence.
- Implement various engagement parameters like Reviews and Ratings, to get back the lost mobile users.
- The Indian Mobile MovementUsage of Mobile, its unique strengthsMobile Media consumption
- Opportunities in mobile marketingWhat is display advertisingDisplay advertising ecosystemDisplay Advertising CostMeasure of success rich mediaMeasure of success videosCreative best practices for display ads on mobile
- Introduction to Mobile Ads on Google NetworkOverview of Mobile Ads onGoogle Adwords Google Display Network for Mobile AppsAd Extensions for Mobile AppsMobile Social
- Introduction : Integrating Real World & MobileQR Code PromotionAugmented RealityMissed Call FormatIVRS in CloudSMS MarketingSMS measure of successHotspot Marketing : Bluetooth (BLE), NFC
- Importance and relevance of mobile presenceWhat is the User Interface?What is the User Experience?Why is Mobile web presence critical for successMobile Web UI: Best PracticesMobile Web AnalyticsMobile Search OptimizationEcosystem Overview: Mobile Apps: Native versus Hybrid versus Mobile WebMobile Apps: UI / UX FrameworksMobile App : Best Practices
- Building your App Store PresenceAlternative App StoresWhy is ASO importantApp Store Optimization (ASO)Application of ASO
- App Metric that matterCalculating Estimated Cost per Install (eCPI) and other media buying metricSet up Analytics for Mobile AppCreate app engagement through Push notificationsCreate app engagement through in app advertisingImprove Ratings & ReviewsLeveraging Press & BlogsNeed for independent App Install TrackingApp DeeplinkingApp IndexingProfiling Mobile App Users
- Channels for Driving Mobile App downloadsFacebook mobile ad installsBest Practices App Install CreativesOptimizing App Install CampaignsManaging Placement Ads for MobileBidding Strategy for Mobile App installsSetting conversion trackingTracking Mobile App conversions
- Overview of App Business ModelsApproaches to Monetize AppsAdvertising based MonetizationFreemium models with In-App Purchases( IAP)Subscription based ServicesFinding the Right Ad Monetization strategy
- Trends in Mobile Advertising