Average salary of a mobile marketing professional varies between 2-16 lpa INR.
In India, mobile devices account for 72% of all web site traffic.
Smartphones will account for the majority of worldwide handset shipments by end-2016
Implement various engagement parameters like Reviews and Ratings, to get back the lost mobile users.
Build key metric parameters in your mobile assets.
Build your mobile presence and implement some best practices.
Leverage tools to integrate your offline world of advertising to digital.
Find opportunities as Mobile Marketing Managers, Business Development Managers, Product Marketing Managers etc. The average salary for a Mobile Marketing professional vary between 2 lakhs to 16 lakhs INR per annum.
Who Should Attend
- Small-to-medium sized business
- Anyone keen on mobile ecosystems
- E-Com Retailers
- Aspiring Mobile Marketing Professionals
- Local Entrepreneurs
- Marketing Professionals
- BBA/MBA Students
- Learn how you can market your business through SMS, QR Codes, Mobile Ads, etc.
- You can evaluate whether to choose Text Based Ads or Standard Banners or Rich Media Ads, to succeed in the competitive marketing world, by implementing the best practices.
- Know how best to market and distribute you app in the current ecosystem using Google AdWords.
- Know the various business models to monetize your mobile presence.
- Implement various engagement parameters like Reviews and Ratings, to get back the lost mobile users.
- The Indian Mobile MovementUsage of Mobile, its unique strengthsMobile Media consumption
- Opportunities in mobile marketingWhat is display advertisingDisplay advertising ecosystemDisplay Advertising CostMeasure of success rich mediaMeasure of success videosCreative best practices for display ads on mobile
- Introduction to Mobile Ads on Google NetworkOverview of Mobile Ads on Google AdwordsGoogle Display Network for Mobile AppsAd Extensions for Mobile AppsMobile Social
- Introduction : Integrating Real World & MobileQR Code PromotionAugmented RealityMissed Call FormatIVRS in CloudSMS MarketingSMS measure of successHotspot Marketing : Bluetooth (BLE), NFC
- Importance and relevance of mobile presenceWhat is the User Interface?What is the User Experience?Why is Mobile web presence critical for successMobile Web UI: Best PracticesMobile Web AnalyticsMobile Search OptimizationEcosystem Overview: Mobile Apps: Native versus Hybrid versus Mobile WebMobile Apps: UI / UX FrameworksMobile App : Best Practices
- Building your App Store PresenceAlternative App StoresWhy is ASO importantApp Store Optimization (ASO)Application of ASO
- App Metric that matterCalculating Estimated Cost per Install (eCPI) and other media buying metricSet up Analytics for Mobile AppCreate app engagement through Push notificationsCreate app engagement through in app advertisingImprove Ratings & ReviewsLeveraging Press & BlogsNeed for independent App Install TrackingApp DeeplinkingApp Indexing Profiling Mobile App UsersProfiling Mobile App Users
- Channels for Driving Mobile App downloadsFacebook mobile ad installsBest Practices App Install CreativesOptimizing App Install CampaignsManaging Placement Ads for MobileBidding Strategy for Mobile App installsSetting conversion trackingTracking Mobile App conversions
- Overview of App Business ModelsApproaches to Monetize AppsAdvertising based MonetizationFreemium models with In-App Purchases( IAP)Subscription based ServicesFinding the Right Ad Monetization strategy
- Trends in Mobile Advertising