Advanced Digital Marketing
Online simulation based Advanced Digital Marketing to learn & practice skills that will help you in efficient management of digital marketing strategies.
- 130+ hours
- 201 Learners
- 24x7 Online LMS
India's first Digital Marketing Simulation program by Manipal ProLearn.
It is estimated that there will be 1.5 lakhs digital makerting jobs with an average salary between 5 to 20 lakhs INR pa, by end of 2016.
With a digital marketing certificate, one can find job opportunities as Online Marketing Manager, Social Media Manager, Digital Marketing Managers, etc.
Create and test the performance of your ads with 10 levels of gaming experience worth $50,000 virtual money.
Identify digital marketing strategies that work and don’t work without having to spend any real money on running campaigns.
Create online search and display campaigns using Google AdWords.
Get an industry-wide recognized certificate in Advanced Digital Marketing by Manipal ProLearn.
Through our practice quizzes and MCQs you can test yourself on the skills learnt at every level. Test yourself by attempting the problem solving questions.
Master the basics of Search Engine Marketing, Web Analytics, Mobile Marketing & more
Learn how to achieve desired ROI through 'Programmatic Buying', an automated & evolving platform allowing you to buy & sell ad inventory in a real time manner.
Who Should Attend
- Marketing Professionals/Web Marketers/Affiliate Marketers
- Aspiring Digital Marketing experts
- Entrepreneurs and budding entrepreneurs who want to fine tune their digital marketing campaigns
- Digital Media Professionals
- Online Campaign Professionals
Upon completion of this course students will be able to -
- Identify digital marketing strategies that have the potential to win.
- Run digital marketing campaigns under stringent budgets.
- Strategize and create a holistic digital marketing plan that will complement and add to their offline marketing strategy.
- Build and maintain a cohesive digital media presence for your brands in line with their objectives.
- Monitor, Measure and Optimize performance of your digital media campaigns, both organic and paid.
- Learn how to buy and sell ad inventory in real time manner to make efficient transactions and achieve desired ROI.
- Understand what digital marketing isIdentify the need to go digitalIdentify the basic objectives of digital marketing
- Define Search Engine OptimizationUnderstand how search engines workIdentify the techniques used for SEOIdentify the tools used for SEO audit
- Identify search and display networksIdentify the elements of a campaign structureIdentify the methods for optimizing landing pagesDefine ad rankDefine conversionsIdentify the metrics to optimize campaign performance
- Define the various types of keywords and tools used for keyword researchExplain search ad formats and extensionsIdentify reports used to measure and optimize search campaign performanceDefine dynamic search adsDefine product listing ads
- List the various targeting methodologiesIdentify the various display ad formatsDefine reports used to measure campaign performanceIdentify the various Optimization methods
- Define social media marketingDescribe how the various social websites can be used as marketing media
- Define Mobile MarketingDefine mobile propertiesIdentify best practicesIdentify advertising options for marketing on mobilesIdentify methods used to market with mobiles
- Identify the key concepts of email marketingIdentify the process for creating effective email marketing campaignsIdentify the optimization methods to improve performance
- Define Digital AnalyticsIdentify how Google Analytics worksIdentify the account structure required to measure the right dataDefine the main reports that can be viewed
- Understand the concept of integrated digital marketingIdentify why integrated digital marketing is importantIdentify the process of integration
- Programmatic BuyingEmail MarketingAffiliate MarketingCreating digital media plan