Empowering learners, Transforming lives

Manipal ProLearn has helped more than 23,000 learners progress in their careers with a variety of short term professional courses across IT, Management, and Finance.

Empowering learners, Transforming lives

Manipal ProLearn has helped more than 23,000 learners progress in their careers with a variety of short term professional courses across IT, Management, and Finance.

A quick read from Wikipedia states that Digital Marketing is the umbrella term for the marketing of products and services using digital technologies. It is done mainly on the internet, but also includes mobile phones, display advertising and any other digital medium. 

Secondly, what is R Tool? R Tool is an open source programming language and software environment for statistical computing and graphics. It is used widely by statisticians and data miners for developing statistical software and data analysis.

Ecocloud urgently requires 2 Digital Marketing interns for 3 months for their office in Bangalore. ProLearners who wish to apply, please send a mail with your updated resume to krishnaswami.mohan@manipalglobal.com.

JOB DESCRIPTION (JD) FOR DIGITAL MARKETING INTERN WITH ECOCLOUD:

Role: Digital Marketing (3 Months)

Experience : 0 yrs

Qualification : Marketing/ Communication/ Business Graduates

Key Responsibilities / Experience

With a viewership of over 23 million per episode, Game of Thrones has captured the imagination of viewers like never before! With millions eagerly waiting to watch the complex characters, the dark humour, the myriad emotions, and exciting dynamics in the seventh season, there are a few lessons that we can learn on digital marketing from the famed TV show.

7 Lessons from the 7 Kingdoms

SEO specialists often employ unscrupulous methods to help skyrocket websites to the top of Google’s listings. Fooling an exceedingly adept search engine such as Google seems impossible, and that’s because it is.

Applying deceitful approaches to garner importance to a website can often lead to the website getting banned with no room for appeal. As Google traffic is basically what generates the most business, practicing black hat SEO tactics is a redundant activity.

All about Googlebombing

How do you usually start your day? Let us take a guess. You probably hit the snooze button at least 2 times before you open your eyes. The next few minutes are probably spent checking how many ‘likes’ or ‘retweets’ your post from last night managed to get. If nothing, you probably just look at the trending stories before getting started with the long day ahead. Ever wondered how and who decides what the ‘trending’ story should be? 

mage-job-opening

Manipal Global Education Services (MaGE) is offering an excellent career opportunity for Lead- Digital Acquisition. A great opportunity to work for the leading India-headquartered International provider of high-quality higher education. ProLearners who wish to apply, please send a mail with your updated resume to shruthi.nayak@manipalglobal.com.

Accenture is hiring for multiple positions for their office in Hyderabad. ProLearners who wish to apply, please send a mail with your updated resume to krishnaswami.mohan@manipalglobal.com.

JOB DESCRIPTION (JD) PRODUCT SUPPORT ANALYST AT ACCENTURE:

Roles: DCM Product Support Analyst

We all know the power of social media. Almost every company, person, activity, or event relies on it. We turn to social media for updates as well as to get a good idea about a brand/person’s personality. 

Did you know the way brands handle negative comments also influences customers? A wrong response can damage a company’s image. While negative comments are unavoidable, some companies have smartly used them to their benefit. Here are some of those:

MTV India 

The major disruption across industries that has happened or will take place in the near future can be attributed to data-related technology. Data science and crucial insights gained out of it; is breaking barriers and leading businesses to new avenues for growth and improvements. The world of sports too has been a beneficiary of analytics and it’s changing faster than it ever did in the past. 

With three top players taking the exit route from Oakland Athletics’ squad, there was not much of hope left for the CA based baseball team. Reeling under a financial crunch, the team did not have enough funds to buy top players for the upcoming Major League Baseball. However, Billy Beane – the team’s General Manager did not have plans to take this crisis lying down. He devised a strategy that was unprecedented in the history of sports and surprised everyone with its massive success. 

15/05/2017
by 
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The first thing to ensure when looking at a list involving subjective judgement is to come up with a good judging rubric. For example, if we were trying to rank the best pizza, what factors would we need to consider? Well, for starters, how chewy is the crust? How tangy is the sauce base? What about the cheese? We could go on and on.

For a data scientist to truly be considered crème de la crème, we have one main consideration – has their work in the field of data science driven truly meaningful change, whether in terms of dollar revenue or social impact?

Therefore, to jump right in, here is our list of the top 10 data scientists in India today, in no particular order:

Data is one of the founding elements of digital marketing. Data analytics is essential to keep track of your conversions and impressions. Despite the multitude of software and applications that are available to keep track of your data, one Microsoft program still remains the preferred choice of a lot of seasoned digital marketers – Excel. 

Microsoft Excel provides a horde of possibilities to digital marketers. It allows them to analyze, interpret, report and present their data in a structured way. 

We have a new reason to celebrate!

85% of our Google Digital Marketing ProLearners, are now Google Certified Digital Marketers.

35% of them landed a Digital Marketing job while pursuing the course! 

Whether we are booking a taxi, waiting for one, choosing a restaurant or checking out other people’s random life updates and work anniversaries - we have all acquired the involuntary habit of fiddling with our phones and thinking with our thumbs.

In a multitasking, fast-paced environment, we make quick choices based on need, function (“this thing is not opening” or “there’s nothing here”, “let me move on”), sometimes even as we are crossing a road. Stop for a moment! You and the user of your product are not exactly as task oriented, need based, functionally oriented as you may think.

Building a website that pleases the eye, may do little to achieve the desired ranking and search traffic. As the popular saying goes, ‘It is what’s inside that counts.’ Optimizing your website for search engines is one of the key factors to be considered while building it. An SEO-friendly website can help you garner a higher search result rank and gain the expected results. Though it is possible to make changes on a website after it has been created, it is always better to get the right start.